Hosting a webinar or live event for a global audience means there's rarely a single time that's convenient for everyone — the goal is choosing the option that's least inconvenient for the largest realistic audience.
Identify where your actual audience is
Rather than optimizing for "the world," check where your registrants or subscriber base is actually concentrated. A webinar aimed primarily at a US and European audience should be scheduled very differently from one aimed at Asia-Pacific.
Favor times with the broadest overlap
For an audience spanning North America and Europe, late morning US Eastern Time (which lands in the afternoon in Western Europe) is a commonly used compromise. For an audience spanning Europe and Asia, late morning Central European Time often lands in the afternoon across much of Asia.
Always display the time in multiple zones
Registration pages and confirmation emails should show the event time converted into several major zones relevant to the audience, not just a single home-market time with a note to "convert as needed." Reducing friction at this step meaningfully improves attendance.
Record and share afterward
No single live time will work for a truly global audience. Recording the session and sending it promptly afterward, ideally with a timestamped outline, captures the portion of your audience who couldn't attend live due to time zone constraints.
Watch for Daylight Saving Time transition weeks
If your event recurs and falls near a Daylight Saving Time change in any region your audience is in, double-check the converted times for that specific date rather than reusing last month's conversion, since the offset between regions can shift for a week or two each spring and autumn.